Nigerian-London based menswear designer, Emmy Collins brings some shock value into not so basic shirts paying homage to the heart of London’s East End.
The “Londres” collection is predominantly about playing with colors, solids and prints. Not being one to take the safe route towards designing, Emmy decided to go contrarian to conventional wisdom in style and fashion once again.
This time, in his belief that, if the aesthetics were right, anything can be paired with anything else nowadays, he opted to clash diverse shades and sizes of neon colored polka dots fabrics against each other. He also contrasted solid cottons against several print fabrics. Trust Emmy Collins London to put such a unique spin on working with polka dots.
The Queens Guards print shirt in the collection is specifically in celebration of London as a creative hub. It might be subtle but in this particular collection, one would notice that two shades of one fabric design were used to achieve the quirkiness and originality which the Emmy Collins brand represents.
Hear the man speak about the collection: “…basically, I always keep my eyes and ears on what my contemporaries across the globe are doing and then bend over backwards to stay as far away as possible from them. It is absolutely imperative that I retain the originality which our fans associate with the brand. It has never been just about commercial success. It is my ardent belief that any designer worth his or her salt must be able to strike a healthy balance between commercial success, originality, details and tailoring quality. You can`t have one without the other. Frankly, the “Londres” is like a test collection but nonetheless I`m proud of the quality of stitching and aesthetics we achieved with it. I’m absolutely excited about more ideas in the pipeline for us”.